What is Affiliate marketing, How affiliate marketing works, How affiliate marketer gets paid, Benefits of being an affiliate marketer & Affiliate Programs Platform


Well, you may have heard a lot about door to door marketing sales and making bucks out of it but have you ever heard that you can make money or I should say tons of money by sitting next to your Laptop or PC by doing online sales & I am not just saying online sales of a particular product, it's broader than that. You can find n number of products from an affiliate program platform for sales and making money out of it.

If you don't, believe me, you check it yourself. You will find a lot of people claiming and showing you income proofs with affiliate marketing but before I tell you how to do it? You need to understand the basics of Affiliate Marketing and you should know the meaning of Affiliate Marketing.

Table of content:-

  • What is Affiliate Marketing?
  • How Affiliate Marketing Works?
  • How Affiliate Marketers get paid?
  • Benefits of being an Affiliate marketer
  • Common Platform for Affiliate Marketing Programs

What is Affiliate Marketing?

Affiliate Marketing is when you get paid a commission for promoting/selling products/services for other companies.



How Affiliate Marketing Works?

As defining as it looks in the picture, it isn't because there are always three/four parties are involved in this.
  1. Seller
  2. Affiliate Networks (Optional)
  3. Publishers
  4. Consumers

Now let's learn about their complicated relationship and how together they make affiliate marketing success.

  • Seller:- The seller can be anyone whether an entrepreneur, large enterprise, vendor, merchant, product creator, retailer or advertiser with a product to market. They don't have to be actively involved in the marketing of the product. They advertise their products on Affiliate Networks or sometimes they have their own affiliate programs. A publisher can either sign up directly with the product owner's affiliate program or through an affiliate network.

  • Affiliate Networks:- Affiliate Networks act as a middleman between Seller & Publishers. You can log into affiliate networks and find hundreds or thousands of products/offers to promote/sell.

  • Publishers:- Publishers are known as the middleman between products/services and customers. They create the landing pages, appealing content or whatever is necessary to convince them to make a purchase or signup. Their job is to:- Find products, Find potential customers, Create Marketing material & optimize it until it becomes profitable.

  • Consumers:- They are the persons who actually buy the product or service from the affiliate.

How Affiliate Marketers get paid?

Affiliate marketers get paid in three ways and it always doesn't have to be on the account of sales, as I earlier said, Affiliate marketers, get paid to promote or sell products/services. Now it can be defined in three ways:-

  • Pay Per Lead:- In this model, an affiliate gets paid only when leads are generated on an advertiser site. The affiliate needs to convince its consumer to visit the seller/advertiser site and complete the desired action - whether its a signup or downloading files.

  • Pay Per Click:- In this model, an affiliate gets paid basis on the traffic he/she bring to the merchant site. It means the affiliate must engage its customers to the extent that they will redirect to the merchant site. As much traffic you bring to the merchant, an affiliate gets paid according to it.

  • Pay Per Sale:- This is one of the standard model, where an affiliate makes a sale of a product to its customer and an affiliate gets paid according to the commission based on the sale price of the product.

Benefits of being an Affiliate Marketer:-
  • You can make a lot of money
  • The selling area is not limited to only where you live.
  • We don't have to work for one company. No contracts. No 9-5 job.
  • You can make money even when you are sleeping because you have to make a website or blog, and the rest of the work your content will do.
  • Its simple to get started. You need only a computer, an Internet connection, a website, and your creative mind to convince your customers.

Common Platforms for Affiliate Programs:-
  • Amazon Associates
  • ClickBank
  • CJ Affiliate
  • Cuelinks

There are a number of other affiliate program platforms but we will cover it in detail in the next post. Now, I hope you like this article and if you do please don't forget to share and like and if you don't please comment below.

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